Yes, there is ‘Magic’ in Khushii.
“We make a living by what we get. We make a life by what we give.“-Winston Churchill
A global software provider, present in 24 regional offices, with millions of installations worldwide, and strategic alliances with global IT leaders, such as IBM, Microsoft, Oracle, Salesforce and SAP started the new year by experiencing the joy of giving.
Magic Pathshala, the CSR arm of Magic Software, collaborated with Khushii, an independent, not-for-profit, childcare NGO, founded by former Indian cricketer, Mr. Kapil Dev. As part of the collaboration, Magic Software will donate towards the education and upliftment of underserved children. To commemorate the partnership, Mr. Kapil Dev made a guest appearance at the Magic’s office in Noida on Jan 25, 2023.
The joy – digital learning for everyone.
Kinship for Humanitarian Social and Holistic Intervention in India, Khushii, was founded in 2003 to empower children with the resources they need to become independent, self-reliant, and lead successful careers. To this cause, Magic Software, with its CSR arm, Magic Pathshala will be key to sharing its resources, thereby strengthening its commitment to Digital Learning for Everyone.
Mr. Kapil Dev interacted with the Magic team at their office at Smartworks, Sector 125, Noida. The key theme of this interaction was the importance of paying it forward. Others present at the event included Mr. Arjun Malhotra, Chairman of Magic Software and Mr. Acky Kamdar, CEO of Magic Software.
“Magic Pathshala is happy to commit our support for Mr. Kapil Dev’s initiative, Khushii. This is indeed a very proud moment for our Magicians! With this partnership, we will be able to scale up our ability to reach a wider community and empower children everywhere,” said Acky.
About Magic Pathshala
In 1990, Magic Software established Magic Pathshala, a philanthropic initiative, with an intention to offer free digital educational content and resources to underprivileged students. The initiative was born from the parent organization’s undertaking to make digital learning accessible and affordable.
Over the years, Magic Pathshala has partnered with NGOs and educational institutions, spearheading the effort toward building a brighter future for children. Through partnerships, Magic has amplified its reach in supporting learning through digital enablement, through equipment and infrastructure support, such as smartphones for Aganvadi workers, the enablement of A/V system classrooms, computers, and scholarships for underserved students.
About Magic EdTech
A venture of Solmark, Magic EdTech is a technology and content services company focused on delivering digital learning products. Magic brings a deep understanding of serving the education markets – with a mission to deliver digital learning for everyone which it has been pursuing for over two decades with a team of 1300+ experts.
Here’s to the joy of giving, and an event that’s as beautiful as it is meaningful.
Over the years, many Indian companies have partnered with sports personalities to promote CSR activities in various sectors such as education, health, and rural development. For example, Indian cricketers like Sachin Tendulkar, Virat Kohli, and MS Dhoni have been associated with various CSR initiatives and campaigns, such as Swachh Bharat Abhiyan (Clean India Campaign) and Skill India Mission.
Similarly, many Indian corporates have also collaborated with sports personalities to promote sports development and provide opportunities for underprivileged children. For example, Reliance Foundation, the philanthropic arm of Reliance Industries, has launched several programs in partnership with sports personalities like Sachin Tendulkar, Sania Mirza, and Mary Kom to promote sports education and talent development.
While it is difficult to provide an exact number of corporates that have undertaken CSR activities with sports personalities in India, it is clear that such collaborations have become increasingly common in recent years.
